Netflix wants you scrolling clips on your phone

  Netflix wants you scrolling clips on your phone

Nick Iluzada

Netflix is finally acknowledging that most people looking to kill time while waiting for the bus would rather scroll 30-second videos than watch The Irishman. The streaming service launched a short-form vertical video feed called Clips as part of an app revamp unveiled in the US and eight other countries yesterday. While it sounds like Netflix is entering TikTok’s turf, the streamer insists that Clips won’t be the place to witness a day in the life of a 28-year-old who works in private equity in New York. Instead, Netflix’s algorithmic feed serves clips from the shows and movies in its content library to help viewers discover new titles: Eventually, it’ll also feature clips from podcasts, a content genre Netflix has invested heavily into in recent months, as well as live events. The streamer will soon let users choose collections of video genres they want to watch, like romance and reality TV. Big picture: Netflix says Clips is meant to meet people where they’re at—namely, on their phones—to command their eyeballs when they’re not in front of a TV. Netflix’s streaming rivals Peacock and Disney+ also recently launched vertical video feeds.