Gen Z hunts scholarships on TikTok
Gen Z hunts scholarships on TikTok
Since most US college applicants are not star athletes or the children of a Full House cast member, they have to find other ways to pay for higher education. According to a new survey, one of those ways is scrolling TikTok: - More than 1 in 5 Gen Z students (22%) search for scholarships on the social media platform at least once a week, per the private student loan lender Sallie.
- They’re learning about scholarships on TikTok more often than from their own guidance counselors (19%) and only slightly less than from college financial aid offices (28%).
While TikTok can be a helpful resource, you may be shocked to hear that the information on the app is not always accurate. A third of Gen Z students reported seeing misleading info about how to obtain scholarships, including “free” scholarships that actually had an application fee and exaggerated award amounts. |
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