Meta is making an AI Zuck to chat with employees

 Meta is making an AI Zuck to chat with employees

Niv Bavarsky

The next time Meta lays off thousands of employees, they might get the news from an AI version of Mark Zuckerberg instead of the real guy. That’s because building an AI Zuck to interact with the workforce has become a company priority, according to the Financial Times. Sources told the FT that a photorealistic AI Zuck is being trained on his mannerisms, tone, and public statements—like perhaps when he said the Metaverse would be the “next chapter for the internet”—so employees can interact with it and feel more connected to the CEO. If it’s successful, one person told the FT, creators and influencers could use the same tech to make AI doppelgangers capable of selling supplements or gatekeeping restaurants on social media. Meta has already developed AI characters that look like celebrities, including tennis star Naomi Osaka (Tamika) and ex-Pepsi spokesperson Kendall Jenner (Billie). This is different from Meta’s “CEO agent” project, which aims to create an AI assistant that would more quickly get information to Zuckerberg from employees, who have been encouraged to use agentic AI tools. All-in on AI: Last week, Meta launched MuseSpark, its latest AI model, and announced it was allocating an additional $21 billion on AI cloud infrastructure with CoreWeave as it continues to chase AI rivals OpenAI and Google.